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Share your opinion — become a BI Insider!

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THE EDGE COMPUTING REPORT: How advances in edge computing will address key problems in the healthcare, telecommunications, and automotive sectors

Business Insider SAI - 3 hodiny 4 min zpět

This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.

Edge computing solutions are key tools that help companies grapple with rising data volumes across industries. These types of solutions are critical in allowing companies to gain more control over the data their IoT devices create and in reducing their reliance on (and the costs of) cloud computing.

These systems are becoming more sought-after — 40% of companies that provide IoT solutions reported that edge computing came up more in discussion with customers in 2017 than the year before, according to Business Insider Intelligence’s 2017 Global IoT Executive Survey. But companies need to know whether they should look into edge computing solutions, and what in particular they can hope to gain from shifting data processing and analysis from the cloud to the edge.

There are three particular types of problems that edge computing solutions are helping to combat across industries:

  • Security issues. Edge computing can limit the exposure of critical data by minimizing how often it’s transmitted. Further, they pre-process data, so there’s less data to secure overall.
  • Access issues. These systems help to provide live insights regardless of whether there’s a network connection available, greatly expanding where companies and organizations can use connected devices and the data they generate.
  • Transmission efficiency. Edge computing solutions process data where it’s created so less needs to be sent to the cloud, leading to lower cloud storage requirements and reduced transmission cost.

In this report, Business Insider Intelligence examines how edge computing is reducing companies' reliance on cloud computing in three key industries: healthcare, telecommunications, and the automotive space. We explore how these systems mitigate issues in each sector by helping to efficiently process growing troves of data, expanding the potential realms of IoT solutions a company can offer, and bringing enhanced computing capability to remote and mobile platforms.

Here are some key takeaways from the report:

  • In healthcare, companies and organizations are using edge computing to improve telemedicine and remote monitoring capabilities.
  • For telecommunications companies, edge computing is helping to reduce network congestion and enabling a shift toward the IoT platform market.
  • And in the automotive space, edge computing systems are enabling companies to increase the capabilities of connected cars and trucks and approach autonomy.

In full, the report:

  • Explores the key advantages edge computing solutions can provide.
  • Highlights the circumstances when companies should look into edge systems.
  • Identifies key vendors and partners in specific industries while showcasing case studies of successful edge computing programs. Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to: This report and more than 250 other expertly researched reports Access to all future reports and daily newsletters Forecasts of new and emerging technologies in your industry And more! Learn More

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A former Google exec who asks job candidates about the chapters of their life story is listening closely for a common red flag

Business Insider SAI - 3 hodiny 48 min zpět

  • Former Googler and Gusto COO Lexi Reese asks interview questions about the chapters of your life story in order to figure out what your core values are.
  • If you use lots of "I" statements, that suggests you're more egotistical than interested in serving others.
  • Reese said she hires more for a candidate's values than for role-related fit.

"If your life is a book, tell me about the chapters of that book."

For Lexi Reese, COO of human-resources software company Gusto, that's a go-to prompt in job interviews.

To be sure, Reese, who previously held management positions at Google and American Express, wants to hear what you've accomplished over the course of your life and career. But more importantly, she said, she's interested in why you made the choices you did.

"You can suss out things like ego," she said. "Is your ego focused on, 'I'm proud of doing the right thing in a way that's going to impact lots of people?' Or is your ego placed on, 'I did this and I did that and I am so great?'"

Specifically, she's listening for a ton of "I" statements, which doesn't suggest a desire to serve others.

Reese added that she generally hires a person more for their values than for role-related fit. (Gusto's website indicates that their company values include "go the extra mile" and "do what's right.")

Read more: Starbucks' former HR exec says a job candidate's answer to a simple interview question predicts success better than their entire resume

Reese's interviewing technique sounds similar to online bra company ThirdLove's. As Ra'el Cohen, ThirdLove's chief creative officer, previously told Business Insider, her team likes to ask job candidates, ""What was the last mistake that you and your last team made, and what did you learn from it?"

In ThirdLove's case, they're actively looking for the candidate to use the word "I" instead of "we," because it suggests that the person takes ownership and responsibility for mistakes instead of blaming them on others.

As for Reese, she's seeking job candidates who have spent a lot of time thinking about their own values. "We try to find people who are really deliberate about where they want to build their careers," she said, "and why they're trying to build them here."

SEE ALSO: When the CEO of $5.9 billion Canada Goose interviews job candidates, he gives them a warning — and their response speaks volumes about whether they get the job

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MoviePass competitor Sinemia is locking certain accounts until 'misuse fees' are paid, and some subscribers are fuming

Business Insider SAI - 3 hodiny 50 min zpět

  • Sinemia has emerged as an alternative to a struggling MoviePass in the movie-ticket subscription space.
  • But the startup has been plagued with complaints from subscribers, over 150 of whom have contacted Business Insider since November, mainly over sneaky fees.
  • Since December, 20 of those Sinemia subscribers have contacted Business Insider to complain about a "misuse fee," which they said had been unfairly applied.
  • Some claimed Sinemia's tech was to blame for them missing a check-in in the app, which prompted the misuse fee.
  • "There is no glitch in the Sinemia app that prevents any users from checking in at the theater," Sinemia said in a statement.

While MoviePass has struggled — from a new class-action lawsuit by customers, to its parent company getting kicked off the Nasdaq — its competitor Sinemia has also faced a litany of criticisms from subscribers.

Earlier this month, some Sinemia subscribers got upset when the movie-ticket subscription service demanded two forms of ID to verify their accounts. But of the over-150 angry customers who have contacted Business Insider about Sinemia since November, the biggest complaint has been its sneaky fees.

One particular fee that has rankled Sinemia subscribers lately is a “misuse fee,” one of seven ways Sinemia has charged customers.

Here’s how Sinemia previously explained the fee to Business Insider: If users don't check in two hours before or after their show start time, "the full ticket price may be charged to the customer's payment method. Sinemia provides a warning the first time a customer does not check in, and Sinemia does not charge a fee for the first misuse."

That seems reasonable — but only in a world where Sinemia’s tech functions properly.

20 Sinemia subscribers contacted Business Insider complaining that they had been charged misuse fees unfairly, with some claiming glitches in Sinemia’s app prevented them from checking in.

"There is no glitch in the Sinemia app that prevents any users from checking in at the theater," Sinemia said in a statement to Business Insider on Friday. "We've recently updated the app with a smarter map even for rare cases out of our control, so if GPS is weak due to any issues with their own internet connectivity, customers now can see how far they are from the check-in area and can head there to check-in successfully."

Still, some Sinemia subscribers claimed the app hadn't let them check in on occasion.

“I bought an advance ticket this weekend, but when I tried to check in to my movie at the theater, the Sinema app wouldn’t let me,” one person said. “I got an email from them the next day saying because I didn’t check in, my account was locked and I had to pay a $17.50 misuse fee before I could use it again. I replied right away to let them know what happened. They replied fairly quickly back, saying that their reports indicated I hadn’t opened the app since I bought the ticket. I replied again mentioning there must be a fault in their reports because I opened the app several times the day of the movie and the day after. Their last reply says there was no problem on their end, and they’re still holding my account hostage.”

The feeling of having an account held “hostage” was echoed by some other subscribers who complained to Business Insider, since Sinemia does not let customers continue using its service until the “misuse fee” is paid.

Many also said they tried to resolve the issue with customer service but got insufficient help.

“I have been charged misuse fee of $29.99 for not checking in which I tried to check in and wouldn’t let me,” one subscriber said. “I got an email saying I got charged because I didn’t check in. Since then, I emailed them about 30 times regarding the misuse fee and have never got any response back from them. I am very disappointed and don’t know what to do next. I have paid about $300 for the whole year.”

In November, after Sinemia was hit with a class-action lawsuit over a new fee, the company pledged to make big changes, including beefing up customer service.

"Sinemia has increased their customer support team to help address any issues users have and to get answers to them faster," the company said at the time.

But Sinemia subscribers have continued to contact Business Insider since that time, complaining about its lack of adequate customer support. Its rating from the Better Business Bureau has, however, climbed from an F to a C.

"Our user base continues to increase rapidly, and our customer service is growing rapidly to deliver a better customer experience,” Sinemia said in a statement to Business Insider on Friday.

If you have any information about Sinemia, or have a story about your experience with the service, contact the author at nmcalone@businessinsider.com.

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THE VOICE APPS REPORT: The top issues with voice discoverability, monetization, and retention — and how to solve them

Business Insider SAI - 3 hodiny 58 min zpět

This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.

The voice app ecosystem is booming. In the US, the number of Alexa skills alone surpassed 25,000 in January 2018, up from just 7,000 the previous January, in categories ranging from music streaming services, to games, to connected home tools.

As voice platforms continue to gain footing in homes via smart speakers — connected devices powered primarily by artificial intelligence (AI)-enabled voice assistants — the opportunity for voice apps is becoming more profound. However, as observed with the rise of mobile apps in the late 2000s, any new digital ecosystem will face significant growing pains, and voice apps are no exception. Thanks to the visual-free format of voice apps, discoverability, monetization, and retention are proving particularly problematic in this nascent space. This is creating a problem in the voice assistant market that could hinder greater uptake if not addressed.

In this report, Business Insider Intelligence, Business Insider's premium research service, explores the two major viable voice app stores. It identifies the three big issues voice apps are facing — discoverability, monetization, and retention — and presents possible short-term solutions ahead of industry-wide fixes.

Here are some of the key takeaways from the report:

  • The market for smart speakers and voice platforms is expanding rapidly. The installed base of smart speakers and the volume of voice apps that can be accessed on them each saw significant gains in 2017. But the new format and the emerging voice ecosystems that are making their way into smart speaker-equipped homes is so far failing to align with consumer needs. 
  • Voice app development is a virtuous cycle with several broken components. The addressable consumer market is expanding, which is prompting more brands and developers to developer voice apps, but the ability to monetize and iterate those voice apps is limited, which could inhibit voice app growth. 
  • Monetization is only one broken component of the voice app ecosystem. Discoverability and user retention are equally problematic for voice app development. 
  • While the two major voice app ecosystems — Amazon's and Google's — have some Band-Aid solutions and workarounds, their options for improving monetization, discoverability, and retention for voice apps are currently limited.
  • There are some strategies that developers and brands can employ in the near term ahead of more robust tools and solutions.

In full, the report:

  • Sizes the current voice app ecosystem. 
  • Outlines the most pressing problems in voice app development and evolution in the space by examining the three most damning shortcoming: monetization, discoverability, and retention. 
  • Discusses the solutions being offered up by today's biggest voice platforms. 
  • Presents workaround solutions and alternative approaches that could catalyze development and evolution ahead of wider industry-wide fixes from the platforms.
Subscribe to an All-Access pass to Business Insider Intelligence and gain immediate access to: This report and more than 250 other expertly researched reports Access to all future reports and daily newsletters Forecasts of new and emerging technologies in your industry And more! Learn More

Purchase & download the full report from our research store

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Uber is suing to block New York's cap on new ride-hailing vehicles

Business Insider SAI - So, 2019-02-16 00:19

  • Uber has sued New York City to block a cap on new ride-hailing vehicle licenses. 
  • The company says it supports a living wage for drivers, but that the cap will not have the intended effect of fighting congestion. 
  • Earlier this month, Lyft sued to block the implementation of a new minimum wage for drivers, saying the methodology unfairly favors Uber. 

New York City's cap on new ride-hailing vehicles amounts to a "ban first, study later" approach, Uber argued in a lawsuit filed Friday in New York State Supreme Court.

In August, the city council passed a 12-month cap on new for-hire vehicle licenses, which Uber fought heavily at the time. Friday's lawsuit was a last-ditch effort by the company to continue to provide what it says are good jobs to drivers, many of whom are first-generation immigrants.

"Rather than rely on alternatives supported by transportation experts and economists, the City chose to significantly restrict service, growth and competition by the for-hire vehicle industry, which will have a disproportionate impact on residents outside of Manhattan who have long been underserved by yellow taxis and mass transit," the lawsuit reads.

"By choosing to ban first and study later, the City has blamed FHVs for a problem without making any attempt to determine whether capping FHVs would meaningfully address the problem," it continued. 

In a statement to Business Insider, Uber spokesperson Harry Hartfield said the cap would not help ease the congestion that some studies have shown ride-hailing firms like Uber have helped to exacerbate:

The City Council’s new law guarantees a living wage for drivers, and the administration should not have blocked New Yorkers from taking advantage of it by imposing a cap. We agree that fighting congestion is a priority, which is why we support the state's vision for congestion pricing, the only evidence-based plan to reduce traffic and fund mass transit.

New York also passed a law to guarantee drivers a minimum wage of around $17 per hour after expenses, which was set to go into effect this month. Uber supported that rule, while Lyft and Juno, two smaller competitors, sued to block its implementation, arguing the methodology unfairly favored Uber.

A spokesperson for the New York City Taxi and Limousine Commission did not immediately respond to a request for comment on the Uber suit. 

During an interview with WNYC's Brian Lehrer in January, New York City Mayor Bill de Blasio expressed continued support for the cap, in order to to stop a "race to the bottom" in wages.

"We finally put caps on Uber and the other ridesharing services so that we could create more fairness and stop this race to bottom with the wages of drivers," he told Lehrer

"We're going to put ongoing caps in place on the for-hire vehicles and we're going to work to increase the wages and benefits the drivers," he said.

Do you work at Uber? Have a news tip? Contact this reporter at grapier@businessinsider.com. Secure contact methods available here. 

SEE ALSO: Lyft, Juno sue New York City minimum wage law for ride-hailing drivers

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Apple just reportedly bought a startup that specializes in helping companies build voice apps

Business Insider SAI - So, 2019-02-16 00:15

  • Apple has acquired Pullstring, a startup that helps customers publish voice apps, according to Axios.
  • The acquisition could be part of an effort by Apple to catch up to Amazon, the current leader in the voice assistant space.
  • Pullstring was last valued at $163.57 million, according to PitchBook, but the terms of the deal were not specified in the report. 

Apple has acquired Pullstring, a company that helps companies publish voice apps for platforms like Amazon's Alexa and the Google Assistant, according to a new report from Axios.

The move could help Apple bolster its Siri virtual assistant, which is far more limited in terms of its features and the products it works with when compared to Amazon's digital butler, Alexa. Amazon is considered to be the market leader in the digital assistant space, and that lead only lengthens when you look at smart speaker use specifically. A Strategy Analytics report from October suggests that the retail giant accounts for 63% of smart speaker use in the United States, whereas Google accounts for 17% and Apple only accounts for 4%. Business Insider has reached out to Apple for comment and will update this story accordingly when we hear back.

Pullstring was founded in 2011 and was last valued at $163.57 million, according to Pitchbook. Terms of the deal were not mentioned in the report. In addition to providing publishing assistance to developers interested in creating voice apps, the company has worked with toymaker Mattel on its talking Barbie doll called Hello Barbie, back when the startup was called ToyTalk.

Join the conversation about this story »

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BIG TECH IN HEALTHCARE: How Alphabet, Amazon, Apple, and Microsoft are shaking up healthcare — and what it means for the future of the industry (GOOGL, AAPL, AMZN, MSFT)

Business Insider SAI - So, 2019-02-16 00:05

This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.

The healthcare industry is undergoing a profound transformation. Costs are skyrocketing, consumer demand for more accessible care is growing rapidly, and healthcare companies are unable to keep up. 

Health organizations are increasingly turning to tech companies to facilitate this transformation in care delivery and lower health expenditures. The potential for tech-led digital health initiatives to help healthcare providers and insurers deliver safer, more efficient, and cost-effective care is significant. For healthcare organizations of all types, the collection, analyses, and application of patient data can minimize avoidable service use, improve health outcomes, and promote patient independence, which can assuage swelling costs.

For their part, the "Big Four" tech companies — Google-parent Alphabet, Amazon, Apple, and Microsoft — see an opportunity to tap into the lucrative health market. These same players are accelerating their efforts to reshape healthcare by developing and collaborating on new tools for consumers, medical professionals, and insurers.

In this report, Business Insider Intelligence explores the key strengths and offerings the Big Four will bring to the healthcare industry, as well as their approaches into the market. We'll then explore how these services and solutions are creating opportunities for health systems and insurers. Finally, the report will outline the barriers that are inhibiting the adoption and usage of the Big Four tech companies’ offerings and how these barriers can be circumvented.

Here are some of the key takeaways from the report:

  • Tech companies’ expertise in data management and analysis, along with their significant compute power, can help support healthcare payers, health systems, and consumers by providing a broader overview of how health is accessed and delivered.
  • Each of the Big Four tech companies — vying for a piece of the lucrative healthcare market — is leaning on their specific field of expertise to develop tools and solutions for consumers, providers, and payers.
    • Alphabet is focused on leveraging its dominance in data storage and analytics to become the leader in population health.
    • Amazon is leaning on its experience as a distribution platform for medical supplies, and developing its AI-assistant Alexa as an in-home health concierge.
    • Apple is actively turning its consumer products into patient health hubs.
    • Microsoft is focusing on cloud storage and analytics to tap into precision medicine.
  • Health organizations can further tap into the opportunity presented by tech’s entry into healthcare by collaborating with tech giants to realize cost savings and bolster their top lines. But understanding how each tech giant is approaching healthcare is crucial.

 In full, the report:

  • Pinpoints the key themes and industry-wide shifts that are driving the transformation of healthcare in the US.
  • Defines the main healthcare businesses and strategies of the Big Four tech companies.
  • Highlights the biggest potential impacts of each of the Big Four’s healthcare strategies for health systems and insurers.
  • Discusses the potential barriers that will challenge the adoption of the Big Four tech companies’ initiatives and how these hurdles can be overcome.
Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to: This report and more than 250 other expertly researched reports Access to all future reports and daily newsletters Forecasts of new and emerging technologies in your industry And more! Learn More

Purchase & download the full report from our research store

 

Join the conversation about this story »

Atlassian is 'rewriting the playbook' in cloud software, and customers love it so much it could raise prices without anyone complaining, says analyst (TEAM)

Business Insider SAI - So, 2019-02-16 00:00

  • After Atlassian reported blockbuster earnings last quarter, BTIG analyst Joel Fishbein says customers now see Atlassian's products as "must-haves."
  • If Atlassian raised its prices by 7-15%, customers likely wouldn't complain that much because its software products are seen as essential for companies.
  • The demand for products for software developers will only grow, Fishbein says, and Atlassian's acquisition of Opsgenie make a splash in the IT space as well.

If Atlassian, the $25 billion Aussie software giant, raised prices on its products, there would be virtually no pushback from customers, because they both love them and need them, says one analyst. 

In fact, Atlassian is completely "rewriting the SaaS playbook," wrote Joel Fishbein, managing director and software and cloud technology analyst at BTIG, in a note to clients on Friday. He believes Atlassian's products are likely underpriced, and if they raise prices by 7-15%, customers are unlikely to complain much, if at all. 

Atlassian is best-known as the proprietor of Jira, popular for helping developer teams track software bugs, though it also offers the BitBucket code-sharing service, the Confluence document-sharing tool, and other services. Notably, Atlassian deploys no traditional sales team; customers buy Atlassian software straight from its website. 

It's an unusual model, but it's worked: Even if there was an economic slowdown, it wouldn't be a blow to Atlassian, Fishbein says. Atlassian is somewhat "recession-proof," as Atlassian's software is now seen as a "must-have" for enterprises, he says. Because of that, Atlassian has tons of room to grow, in his reckoning. 

"At current levels, Atlassian could make similar price increases for years with a particular focus in the large enterprise, which is likely well under-priced," Fishbein wrote.

Last month, Atlassian beat Wall Street's expectations and reported $1 billion in annual revenue for the first time ever. It actually just raised the prices on its products in January, but the change mostly affected only its largest customers. Fishbein wrote that there was "limited pushback."

Fishbein says that Atlassian's business strategy is especially effective, as it is continuously working to improve its apps by investing in R&D. On the other hand, it spends relatively little on sales and marketing, but users are enthusiastic about its products, allowing them to spread via word-of-mouth.

Atlassian has tons of room to grow also, says Fishbein. He's optimistic about the company's future, as it has the opportunity to capture even more of the market. 

The demand for Atlassian's products will only increase, says Fishbein, because there will be more programmers than ever, and they'll need tools. According to the U.S. Bureau of Labor Statistics, employment for software developers will grow 24% between 2016 and 2026 because of the demand for computer software.

"The rise of the software developer is fundamentally changing how applications are designed, bought, and used," Fishbein wrote. "We see this not as a fad but instead as only the beginning of an ongoing shift in the software industry, with Atlassian at the heart of this movement."

Plus, Atlassian's products serve more than software developers. They're often used by product managers and people in other aspects of the tech scene.  And last September, Atlassian acquired incident management platform Opsgenie, which means that it's rolling into the IT space as well, as it takes on the likes of Splunk and ServiceNow.

Read more: Here's why Atlassian is slashing product prices by 35% for Opsgenie, the IT-management startup it recently acquired for $295 million

"While it remains to be seen exactly how this war will play out, there is substantial upside for Atlassian if it is able to effectively make inroads into the closely guarded IT market," Fishbein wrote.

On a final note, Fishbein may not be the only one who sees a lot of upside in Atlassian — the company frequently comes up in industry rumors as a potential acquisition target for Google Cloud

Join the conversation about this story »

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Amazing NASA satellite photos show China's new lunar lander and rover on the far side of the moon

Business Insider SAI - Pá, 2019-02-15 23:54

  • China recently landed the first-ever robotic mission on the far side (not "dark side") of the moon, called Chang'e 4.
  • NASA's Lunar Reconnaissance Orbiter, a moon satellite, photographed the Chinese spacecraft on January 30.
  • NASA published the first satellite image of China's landing site on Wednesday.
  • The image shows the Chang'e 4 spacecraft on the floor of an expansive crater.

China landed its Chang'e 4 lunar mission on January 3, setting down the first-ever robots on the moon's far side.

More than a month after the historic feat, though, NASA is releasing amazing images showing the Chinese mission from the US agency's moon-orbiting satellite.

NASA first photographed the Chang'e 4 landing site on January 30 with a moon-circling spacecraft called the Lunar Reconnaissance Orbiter. Researchers published that glancing-angle picture at the agency's LRO mission blog on February 6.

However, on February 1, LRO took its closest and clearest photo yet of the China's spacecraft.

This new photo, published by NASA on Friday and shown below, was take from about 51 miles above the Chang'e 4 lander and rover.

The photo clearly shows the shiny metallic bodies of the robots and their shadows. The bottom arrow shows the lander and its shadow, and the left arrow shows the smaller Yutu 2 rover.

"This view has close to the smallest pixel size possible in the current LRO orbit," Mark Robinson, a lunar researcher at NASA, said in a blog post about the image taken by LRO's camera system, called LROC.

"In the future however, LROC will continue to image the site as the lighting changes and the rover roves," Robinson added.

Read more'This is more than just a landing': Why China's mission on the far side of the moon should be a wake-up call for the world

The new image is a major improvement over the satellite's first shot, which was taken from hundreds of miles away.

The spacecraft is hard if not impossible to see without zooming in on this older photo.

However, an enhanced crop of the image clearly shows the Chang'e 4 spacecraft as a tiny white blob.

"[A]s LRO approached the crater from the east, it rolled 70 degrees to the west to snap this spectacular view looking across the floor towards the west wall," Robinson said in a blog post about the image on February 6.

Robinson said LRO was more than 200 miles away from the landing site when it took the photo. He noted this makes the Chang'e 4 lander "only about two pixels across" and the "the small rover ... not detectable" in the picture.

"The massive mountain range in the background is the west wall of Von Kármán crater, rising more than 3000 meters (9850 feet) above the floor," he added.

Other features are also apparent in the image, such as a few craters near the Chang'e 4 lander.

Why China landed on the moon's far side for the first time

Chang'e 4 is China's fourth robotic lunar mission and is named after a mythical lunar goddess. Its car-size lander is expected to last about 12 months on the moon's far side — the lunar face we can't see from Earth ("dark side" is a misnomer).

Chang'e 4 also deployed a desk-size rover called Yutu 2 or "Jade Rabbit" that should last about three months in the brutal conditions. (Temperatures on the moon's far side swing between searing-hot and bone-chilling cold every couple of weeks.)

The goals of the two Chinese spacecraft are to take photos of the barren lunar landscape, study lunar geology, look for water ice, scan the night sky for radio bursts, and even grow silkworms.

The mission landed inside a 116-mile-wide impact site called the Von Kármán Crater. It's part of the South Pole-Aitken Basin: a 1,550-mile-wide scar made by a collision about 3.9 billion years ago.

That cataclysmic crash may have splattered deep geologic layers of the moon onto its surface, which makes it an especially interesting area for study.

The following illustration shows the landing point.

NASA is working with China on some aspects of the mission and sharing data, which is typically forbidden and requires the approval of Congress.

"In accordance with administration and congressional guidance, NASA's cooperation with China is transparent, reciprocal and mutually beneficial," NASA said in a release on January 22, adding that all of its data "associated with this activity are publicly available."

The agreement is "a one-time, ad-hoc thing," space historian John Logsdon said in a story published by Scientific American last week, and the LRO images are part of the arrangement.

However, NASA has a growing record of using its lunar satellite and other resources to help study Chinese moon landings.

On December 30, 2013, for example, scientists used LRO to locate China's Chang'e 3 mission on the lunar surface. Those image was used in an animated before-and-after comparison that clearly show a lander and rover as small, independent dots.

The images of Chang'e 4 taken so far came from LRO's first flyover opportunities of the landing site.

During future orbits, LRO will continue to image Chang'e 4 and the mission's progress.

This story has been updated. It was originally published on February 6, 2019.

SEE ALSO: 'This is more than just a landing': Why China's mission on the far side of the moon should be a wake-up call for the world

DON'T MISS: There is a 'dark side' of the moon, but the term is used incorrectly all of the time

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NOW WATCH: China just made history by being the first to ever land on the far side of the moon

'Google, this is bogus as hell' — one of the fathers of the internet blasts Google for how Chromecast behaves on his home network

Business Insider SAI - Pá, 2019-02-15 23:45

  • Internet pioneer Paul Vixie publicly ranted about Google this week after he bought a Chromecast device and tried to stream videos to his TV over his home network.
  • The Chromecast was trying to do something Vixie hadn't allowed any device on his home network to do: blab about his network to an outside entity, in this case, to Google.
  • It led to an ironic situation where the streaming stick was trying to circumvent some of the very internet technologies that Vixie helped to invent. 
  • Of course Vixie found a way to outsmart the Chromecast, for now, and he explained to Business Insider why he got so ticked off.

"Google, this is bogus as hell," Paul Vixie ranted on Internet Engineering Task Force mail list this week. The IETF mail list is where the people who create the internet's technologies converse.

The post was noticed because Paul Vixie is an Internet Hall of Fame engineer known for his pioneering work on the modern Domain Name Service (DNS).

And it is how Google was using DNS in its Chromecast Ultra streaming device that ticked him off.

Read: AT&T signed an '8-digit' deal that isn't good news for VMware, Cisco, or Huawei — but could be great for Google Cloud

DNS turns the words you type into your browser, like businessinsider.com, in the numerical internet address that computers use to find webpages, videos or whatnot and deliver them to your device. Home networks typically use their ISP's DNS server, unless a network professional, like the guy who invented DNS, has told the network to use a different one. Google offers a free public DNS server to the world, too, at address 8.8.8.8. 

Not only did Vixie help create the modern version of DNS, he's also known for making it secure. He co-created the first internet reputation system to blacklist bad actors, the Real-time Blackhole List (RBL). And then he went on to found the first anti-spam organization, MAPS (for “Mail Abuse Prevention System”) as a nonprofit.

He's one of reasons we can safely use the internet today for everything from our banking to our jobs.

No way, Google

Vixie wanted to enjoy the fruits of his internet-inventing labors in a perfectly ordinary manner: streaming YouTube to his TV.

So he bought a Google Chromecast. But when he went to set it up, he found it doing something no device in his network is allowed to do: It wouldn't use his own, private DNS server. It would only use Google's public server.

He was miffed. Chromecast was telling the father of DNS that he couldn't control the DNS it would use, so Chromecast would choose for itself.

Vixie wasn't going to have it. 

"No, this device I've paid for, will NOT be allowed to send you any information, other than what I personally approve, which will never include DNS traffic. If you don't like that deal, buy it back from me and I'll find some other video appliance that doesn't twist my arm," Vixie wrote publicly to Google.

It's a "data leak"

We reached out to Vixie and asked him why he was so ticked off. What's the big deal if Google Chromecast uses Google's own DNS?

This wasn't about fearing that Google would be able to spy on him. "They have no power to do [that] kind of rerouting or hijacking," he said.

But he was concerned that it was giving an outsider a peek at which devices he uses on his network, something he doesn't allow. In this case, the device is telling Google that he's got a Chromecast Ultra.

"It's a data leak — I don't allow application-level DNS queries to leave my network, because I don't want any outsider to know which device or application here asked which DNS question," he told us.

He's also sure that Google has very deliberately hardwired its own DNS server into the Chromecast device, not allowing anyone to change that setting.

To be fair to Google, there are valid, not-evil reasons why the company would do this.

For one, the typical homeowner isn't an internet genius. If their internet-provider's DNS server was having issues and Chromecast didnt work, people would blame the device and go to Google's support people.

And maybe there's a worry that cable-company internet providers don't want people streaming to their TVs. Cutting them out is one way to sidestep them. (This is what net neutrality is about and the current White House administration has given much power to the cable companies/ISPs in the area.)

"Their motives are not obvious," Vixie said of Google. "It's obviously their intent to ignore my DNS settings, not an oversight of any kind."

Since Vixie is an internet genius, he's been able to trick Chromecast into thinking it's using Google's DNS service. If that ever changes, he'll get rid of the streaming stick, he says.

"As I often said back in the late 1990's when running MAPS, the first anti-spam company, after co-inventing the RBL, the first distributed reputation system: 'My network, my rules,'" he told us.

Google did not immediately respond to a request for comment.

SEE ALSO: AT&T signed an '8-digit' deal that isn't good news for VMware, Cisco, or Huawei — but could be great for Google Cloud

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NOW WATCH: I quit texting for a week and it was harder than I expected

The 20 best smartphones in the world

Business Insider SAI - Pá, 2019-02-15 23:19

So far, the list of the best smartphones of 2019 looks a lot like the list of best smartphones from 2018.

That's set to change soon when smartphone makers like Samsung and LG start announcing their smartphones. And several more will be announcing their phones at Mobile World Congress (MWC) this month, too.

Worthy of note, there's a newcomer to the list. I've finally had some quality time with a Huawei smartphone, and I can easily include it in our top 20 smartphone choices.

Don't get upset if your phone, or the phone you're thinking of buying, is in a low ranking. Each phone here comes highly recommended and could be the perfect device for you, even if it's above the number 10 mark. 

Check out our list of the top 20 smartphones you can buy right now:

SEE ALSO: 8 things the $550 OnePlus 6T doesn't have compared with phones that cost hundreds more

20. BlackBerry Key2

The BlackBerry Key2 is arguably the most unique smartphone on this list because of its physical keyboard. The trade-off here is you sacrifice some screen space to make way for the keyboard. That might appeal to some BlackBerry enthusiasts, but not so much to regular smartphone users. 

Price: $606

Read the BlackBerry Key2 review »



19. Motorola Moto Z3

On its own, the Moto Z3 is a fairly basic smartphone that boasts a nice, slim design. You can attach some of Motorola's "Moto Mods" to give it some extra features that you wouldn't find on any other smartphone, like a projector, an extra loud speaker, or a larger battery pack.

The flagship Moto Mod is a 5G module that will let the Moto Z3 connect to Verizon's 5G network, which should offer blisteringly fast data speeds. The only problem is that Verizon's 5G network will be limited to a few cities, including Los Angeles, Houston, Sacramento, and a city that has yet to be announced, when the 5G Moto Mod is released in early 2019.

Price: $480

 



18. Moto G6

Every time I check out a new Moto G smartphone, I question why I pay so much for the high-end flagships. There was no exception when I checked out the Moto G6. When it comes down to it, Motorola's "G" series smartphones do everything I need a smartphone to do for a fraction of the price I usually pay for a new phone.

Price: $180

The $300 Moto G7 is coming out this spring, so you might want to wait a few weeks before making a move to buy the G6.



See the rest of the story at Business Insider

71 Presidents' Day tech deals that are worth your time — from Google, Amazon, Apple, and more

Business Insider SAI - Pá, 2019-02-15 23:05

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.

  • Presidents' Day Weekend is the first time to catch a bunch of great deals after the holidays, especially for tech.
  • To save you time, we looked through sales from Best Buy, Walmart, Lenovo, and Dell to find the 71 best deals.
  • We've broken them down into six categories: computers, smart home accessories, headphones and speakers, TV and home theater, smartwatches and fitness bands, vacuums, and Apple products. 
  • For even more deals and savings across the web, check out the Insider Picks coupons page.

Presidents' Day weekend is an excellent time to honor the former leaders of our country while saving — and spending — money with their faces printed on it. There are tons of deals happening at many stores, so if you're shopping for new tech, but don't know where to start, we've combed through sales at Best Buy, Walmart, Dell, and Lenovo to find 70+ deals that are worth your time.

Each store has its own rules, so we've also let you know when each deal ends, so you don't miss out. Best Buy's sale ends on February 18, Dell's sale ends on February 18 at 7 a.m. EST, and Lenovo's sale ends on February 18 at 12 p.m. EST. There are a handful of exceptions, and we've called them out for your convenience. 

Tech deals come around often, but Presidents' Day weekend gives you the opportunity to save on the all-new MacBook Air and LG's premium OLED TVs, which don't go on sale often. It's also a great time to stock up on staples, like a printer or Bluetooth speaker that you may have passed over during the holiday season.

Use this list to avoid missing out again, because you might have to wait until Memorial Day weekend for deals this good.

See the 71 best Presidents' Day tech deals below: The best computer and tablet deals

The best laptop and Chromebook deals

The best desktop computer deals The best computer accessory deals



The best smart home deals

The best smart home hub deals

The best smart security camera deals The best smart lighting deals



The best speaker and headphone deals

The best speaker deals

The best headphone deals



See the rest of the story at Business Insider

'It's in this weird middle ground:' Amazon has a new plan to win over big brands with video ads, but agencies aren't buying it

Business Insider SAI - Pá, 2019-02-15 23:00

  • The e-commerce giant Amazon quietly rolled out video ads in search results six months ago and has been shopping it to performance and brand marketers with a minimum spending requirement of $35,000 to $50,000.
  • The format is sold direct and on Amazon's iPhone app, but Amazon is close to expanding it to its self-serve platform and its Android app, according to agencies.
  • The format is geared toward getting brands to spend more with Amazon, but agencies say it's unclear which kind of advertiser the format is aimed at.
  • Agencies cite issues with creative, price, and data as main reasons the ad format has been sluggish to take off with clients.

Amazon is clamoring for ad budgets from big brands to prove that its platform is more than an e-commerce machine, but agencies say the company's pitch for video dollars has a few snags.

Last fall, Amazon quietly rolled out video ads in mobile search results in its iPhone app. The ad format is called "video in search" and lets brands buy ads against broad keyword searches like "paper towels," "mascara," and "dog food." The ads show up below the fold in mobile search results.

In the past week, the General Mills-owned Blue Buffalo Pet Products, Procter & Gamble's Tide, CoverGirl, Brawny, and the online cosmetic brand Elizabeth Mott have run such video ads. The ads match Amazon's lucrative targeting data with short product videos that appear in search results when shoppers are looking for specific products.

Amazon's growing ad business is primarily known as a direct-response vehicle, but it's been less successful helping marketers increase brand awareness. Amazon's mobile video ads could appeal to brands that do a lot of video advertising.

Amazon is testing the ad format in a small beta program where brands can buy them only through an Amazon sales representative. But several sources said Amazon planned to make the format available through its self-serve ad platform this quarter. Three sources say Amazon simultaneously plans to roll out ads in its Android app, which would double the amount of ad inventory sold and open price bidding to advertisers.

But agencies say the video ads have been a tough sell for performance and brand-oriented marketers because it's unclear which group Amazon is targeting.

"You've got this middle-of-the-road, really fascinating ad format, but it becomes difficult to bucket as an upper-funnel video tactic or a performance search tactic," said Emily Anthony, the senior director of media services at Merkle. "It's in this weird middle ground between their search product and managed service, which typically [includes] higher impact ad formats and more awareness-based media."

Read more: Big brands like Verizon and Toyota are backing Amazon's Freedive as the e-commerce giant pushes deeper into OTT advertising

"It's not something that we have clients clamoring for," Nich Weinheimer, the vice president of e-commerce at Kenshoo, a third-party marketing tech platform that helps marketers plan and buy digital ads, said of the search-based video ads. "To Amazon's credit, they're trying to figure out if there's space for video in the low-funnel shopping experience. For most marketers that leverage Amazon, it's very transactional, it's all about sell-through. Amazon's trying to make strides to develop that consideration phase of their site and engage with a brand more broadly."

Some performance marketers are having sticker shock

Agencies struggle with Amazon's search-based video format for other reasons.

The format uses exact-match targeting, a search marketing tactic where ads are targeted to run against broad terms like "toothpaste" or "dog food," but search advertisers like to use more specific keywords like "whitening toothpaste" or target competitors' names.

"It's a low-volume play at the moment because the keywords are defined by Amazon, and the budget overall is determined by Amazon," said David Hutchinson, the national director of paid platform merchandising at iProspect.

There's evidence that's starting to change. A quick search on Amazon's mobile app shows that Georgia-Pacific's Brawny, for example, is targeting its competitors and running ads alongside searches for "Bounty paper towels" and "Sparkle paper towels" in addition to its own query of "Brawny paper towels" and the more generic "paper towels" query.

Merkle's Anthony added that the below-the-fold placement could make ads buried in search results. To compare, Amazon has text-based search ads that appear at the top of search results.

Price is another concern. The campaigns require advertisers to spend a minimum of $35,000 to $50,000, depending on the demand of the keyword, which agencies said was too expensive for most search advertisers, especially because there aren't any case studies or results to prove that the ads perform. Anthony said the price would need to drop to $10,000 for her clients to get on board.

Amazon has its own definition of a view

Rina Yashayeva, the vice president of marketplace strategy at the Amazon-focused ad agency Stella Rising, said the agency began pitching a beauty brand on Amazon's video ads last week and hinted that Amazon might be willing to budge on price.

"I think there's an opportunity to work with the Amazon advertising team if you commit to something early on to negotiate a smaller budget if you can test it for a shorter period of time," she said.

Sources also said they'd like to see the ad format sold through Amazon's self-service platform so they could bid on ads as they could with Amazon search ads.

Another issue is the pricing approach. Search advertisers typically buy ads on a cost-per-impression, or CPM, basis. Video advertisers, however, typically buy ads on a cost-per-view basis. Amazon's video ads are priced at $0.05 a view, according to one source, and a view counts as two seconds, starting when a video begins autoplaying on the screen as a user scrolls. Videos can be up to 90 seconds long, though most advertisers seem to run ads that are less than 15 seconds long.

Amazon's definition of a view differs from that of Facebook, which primarily counts a view as three seconds; and YouTube, which has long counted a view as 30 seconds but recently began counting views as 10 seconds for some ads.

Amazon's autoplay video feature "has been a bit of bone of contention," iProspect's Hutchinson said. "It doesn't quite seem like the industry norm."

Amazon is notorious for withholding data with advertisers, and agencies say the data Amazon gives them from the direct-sold video ad campaigns doesn't match the data Amazon supplies through its self-serve platform, making it hard to compare the performance of video campaigns to existing search campaigns.

"The two big pushbacks have been: 'We don't have the right kind of creative or we're not comfortable with the attribution that you're getting back,'" iProspect's Hutchinson said. "Amazon builds and reports on the campaign behind the scenes."

The format often requires brands to come up with new creative

Figuring out the right creative approach is another challenge. The creative needs to be promotional and quickly show images of products within the first few seconds, according to best practices Amazon published on its website. Agencies have found the sweet spot with video length to be under 10 seconds.

iProspect found eight seconds to be ideal, but Hutchinson said brands didn't have such assets readily available, so making them adds to the production cost.

For a fashion client, iProspect tested a video ad in Amazon search results and found that the creative was too long, at more than 10 seconds, to get people to click through on it.

"There wasn't the attribution to see the sales so it was one that couldn't sustain a second test until we got creative specifically designed for the product shots," he said. "To get that creative briefed in, something would have had to be scarified and there's far more established channels and places for that creative to go."

The challenges with video reflect advertisers' larger frustrations getting a handle on Amazon's ad business. Amazon has integrated its advertising teams into a single brand, but agencies say it's still difficult to navigate the company's ad products, which sit in different divisions.

"You have two traditionally separate groups that are trying to handshake with this product," Kenshoo's Weinheimer said.

Join the conversation about this story »

NOW WATCH: Earth's north magnetic pole is on the move — here's what will happen when our poles flip

40 Big Tech Predictions for 2019

Business Insider SAI - Pá, 2019-02-15 22:02

Digital transformation has arrived.

Not a single industry is safe from the unstoppable wave of digitization that is sweeping through finance, retail, transportation, and more.

And in 2019, there will be even more transformative developments that will  our businesses, careers, and lives.

Business Insider Intelligence, Business Insider's premium research service, has put together a list of 40 Big Tech Predictions for 2019 across Apps and Platforms, Digital Media, Payments, The Internet of Things, E-Commerce, Fintech, Transportation & Logistics, and Digital Health.

Some of these major predictions include:

  • Amazon will launch an Alexa-powered car product similar to Apple's and Google's.
  • Amazon will buy Snapchat as the social app struggles to add users, compete with Instagram, and make money.
  • Despite the hype around the Chase-Visa deal, it alone won’t mark an inflection point for contactless payments in the U.S.
  • Smart speaker prices will hit $20 for the newest models.
  • Social commerce will fail to gain adoption despite social platforms’ efforts.
  • US-based trading app Robinhood will go public in 2019 — and it won’t be the only one.
  • While drone delivery regulation inched forward in 2018, the rise of 5G will see companies taking their drone delivery tests to the next level. 
  • Telemedicine won’t take off. 
To get your copy of this FREE report, simply click here.

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Amazon was having official talks with city officials just the day before it canceled the New York HQ2 (AMZN)

Business Insider SAI - Pá, 2019-02-15 21:47

  • Amazon was still trying to hammer out a deal with New York officials and union representatives, just the day before the company officially canceled plans for its proposed HQ2 headquarters in NYC, Bloomberg reports.
  • Amazon executives, city officials, and union heads reportedly met Wednesday to address "outstanding issues" related to the proposal.
  • A labor union president told Bloomberg that those present at the meeting had "all agreed" to the negotiated terms, so he was "amazed" when Amazon canceled the project. 

Amazon was trying to salvage plans for its proposed headquarters in New York City right up until a day before the company officially scrapped the project, according to Bloomberg.

A meeting was reportedly held on Wednesday between Amazon executives, city government officials, and representatives of labor unions to discuss "outstanding issues." One of the union presidents told Bloomberg that "progress was being made," so it was that much more surprising to him when Amazon announced on Thursday it was canceling its plans to build a HQ2 campus in New York's Queens borough.

"Unfortunately and surprisingly, Amazon abruptly turned their backs," Mario Cilento, the president of AFL-CIO's New York State chapter, told Bloomberg. "An opportunity for thousands of jobs was lost."

City officials, local residents, and labor union representatives reacted to Thursday's news in celebration.

"Anything is possible," Rep. Alexandria Ocasio-Cortez wrote on Twitter. "Today was the day a group of dedicated, everyday New Yorkers & their neighbors defeated Amazon's corporate greed, its worker exploitation, and the power of the richest man in the world."

Read more: Here's how politicians and tech execs are reacting to the surprise news of Amazon pulling HQ2 from New York City

They're among the many groups that have heaped criticism on Amazon ever since the company first revealed in November its plans for HQ2: the headquarters would be split between Queens, New York, and Arlington, Virginia.

Among the staunchest critics were local politicians. Many took issue with the terms of the deal involved in bringing HQ2, which promised Amazon billions of dollars in tax breaks as incentive for coming to New York City. City Council members were largely kept out of the loop of the deal, and were outraged that their city was paying such a hefty "ransom" to a multi-billion dollar company.

Labor unions also vocally protested HQ2, taking issue with Amazon's notoriously heinous working conditions and the company's opposition to its workers' unionization efforts.

But at the meeting Wednesday, the "framework of a deal" had been reached to address these issues, a union leader present at the meeting told Bloomberg. New York Gov. Andrew Cuomo — who championed Amazon's presence in New York with NYC Mayor Bill de Blasio — had reportedly suggested ideas for how labor union's concerns could be fixed.

"We all agreed to it, and we said the next step was to start drafting language and getting our wordsmiths involved," Stuart Appelbaum, president of the the Retail, Wholesale, and Department Store Union, told Bloomberg. "We all agreed it was a productive meeting, and so we were amazed that Jeff Bezos would decide to just cancel— to announce today that he's canceling the project."

SEE ALSO: Behind on Jeff Bezos' beef with the National Enquirer? Here's the complete timeline of the feud to catch you up

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Why Amazon canceled HQ2 in New York City and what it means for everyone involved

Business Insider SAI - Pá, 2019-02-15 21:29

Following is a transcript of the video:

Amazon is canceling HQ2 in New York City.

The company announced in November that it would build a new headquarters in New York.

Amazon claimed it would provide "25,000 full-time high-paying jobs," as well as a $2.5 billion investment in New York's Long Island City neighborhood.

New York Gov. Andrew Cuomo and NYC Mayor Bill de Blasio were supportive of Amazon coming to the city.

But local politicians like Rep. Alexandria Ocasio-Cortez panned the deal.

Twitter reads:"Amazon is a billion-dollar company. The idea that it will receive hundreds of millions of dollars in tax breaks at a time when our subway is crumbling and our communities need MORE investment, not less, is extremely concerning to residents here."

"We've been getting calls and outreach from Queens residents all day about this. The community's response? Outrage."

Amazon would have received an estimated $3 billion in tax incentives.

The company cited local opposition as a reason for canceling its New York plans.

Governor Cuomo's office estimated HQ2 could have created over 107,000 total jobs, as well as $27.5 billion in city and state tax revenue over the next 25 years.

Cuomo said the opposing politicians "should be held accountable for this lost economic opportunity."

Mayor de Blasio criticized Amazon's decision in a statement: "You have to be tough to make it in New York City," and "Instead of working with the community, Amazon threw away that opportunity."

Amazon said it won't reopen its search for another HQ2 location at this time.

However, the company will move forward with its plans to build a headquarters in Northern Virginia, as well as an operations center in Nashville.

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Amazon's HQ2 decision is caught in a political firestorm, its CEO is tabloid fodder, its guidance was weak — and its stock hasn't budged. Here's why. (AMZN)

Business Insider SAI - Pá, 2019-02-15 21:27

  • Despite a maelstrom of events surrounding Amazon in recent weeks, its stock's reaction has been relatively muted.
  • In interviews with Markets Insider, analysts attributed the stock's lack of action to investors choosing to ignore what they see as "noise," and focusing on the company's fundamentals. 
  • Follow Amazon's stock here on Markets Insider.

If an Amazon shareholder had fallen into a deep sleep for the last month or so and woke up this week, they might check on their investment and figure the company had generally avoided any sort of recent critical public attention. 

After all, judging by most ways its chart can be sliced, the stock hasn't seen any tremendous action as of late — the near-$800 billion stock has fallen nearly 2% in one month, remained essentially unchanged in the last week, and has gained 7% so far this year.

But, of course, the events surrounding Amazon have been anything but quiet.

After days of reports that Amazon was considering ditching plans to build its second headquarters in New York City, the company said on Thursday it had officially cancelled its move, sparking debates across the political spectrum over whether the decision was a victory or a loss. 

Meanwhile, its founder and chief executive officer, Jeff Bezos, is embroiled in a public, personal scandal tied to a supermarket tabloid that's dragging on weeks after he and his wife said they would divorce.

And while its quarterly earnings late last month topped Wall Street's forecasts, its lighter-than-expected guidance pushed even the most bullish analysts to acknowledge growth is slowing across various business segments.

Yet, none of these factors have substantially depressed the share price of one of the world's largest retailers run by the world's richest person. So have investors become complacent, or are they being prudent? 

Analysts interviewed by Markets Insider attribute the lack of action to investors choosing to ignore what they see as "noise," and focus on the company's fundamentals. 

Read more: Amazon's abrupt escape from New York won't hurt its business one bit, say analysts

"I think a lot of people are maybe rightly questioning why the shares have not reacted more adversely," Tuna Amobi, senior equity analyst at CFRA, said in a phone interview on Friday. "These are more or less things that have no major bearing on the company's strategy, nor any kind of proven correlation to the outlook, however you look at it. So from a fundamental perspective, I think the story remains intact."

Amobi added that he is not adjusting his "buy" rating and bullish $2,000 price target.

Others reiterated that while a flurry of stories are indeed surrounding the name, their investment thesis isn't shifting as a result. Tom Forte, an equity analyst at D.A. Davidson, told clients on Friday his firm would maintain its "buy" recommendation on Amazon shares.

His price target of $2,450 — the stock's highest on Wall Street, according to Bloomberg data — implies a rally of more than 50% from current levels. To be sure, Amazon stock has fallen a little more than 20% from its all-time high last September; it traded as much as 1% lower on Friday. 

Read more: Amazon has canceled its New York City HQ2 plans. Here’s why many New Yorkers opposed the project.

"While there's turmoil around the company, I think the reason the stock has held up is because the growth engine that is AWS remains very robust," he told Business Insider in a phone interview on Friday, referring to Amazon Web Services.

He added that investors are still "digesting the news and trying to figure out what it means," but said Amazon may be losing out on what would have been advantages of being in the city.

"While I believe that Amazon is bluffing, and this story isn't over yet, if in fact they do lose New York as a second headquarters site, I think that it may have a slight negative impact on two of their very important efforts where being in New York would be advantageous — advertising and media."

Proponents of the initial plan to move to New York suggested it would bring thousands of jobs and economic opportunity to the city. Peter Boockvar, the chief investment officer at Bleakley Advisory Group, told Business Insider the news was "noise" for investors, but added in a separate note to clients that the headquarters would have benefitted New York City.

Opponents said the headquarters in the Long Island City section of Queens would have driven up home prices and burdened already-congested public transportation.

Matt Maley, equity strategist at Miller Tabak, an institutional trading firm, told Business Insider it would appear Amazon is "winning the PR battle." He said in an email on Friday that if he were an investor, he would be pleased with the company's decision. 

"I don't know if this was a negotiating ploy ... or if they're really going to bail on NYC. Either way, however, I don't see it having any negative impact on their business."

Now read: 

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NOW WATCH: Roger Stone explains what Trump has in common with Richard Nixon

People in the video game industry are rallying around the 800 employees laid off by Activision Blizzard

Business Insider SAI - Pá, 2019-02-15 21:21

  • Activision Blizzard laid off about 800 employees on Tuesday, the same day the company announced it set a revenue record during 2018.
  • Though news of the layoffs leaked five days early, employees have said they weren't given any information on the pending layoffs before they were announced.
  • People in the video game industry have worked to build a support network for the hundreds of former Blizzard employees, some of whom had been with the company for more than a decade.

The major video game publisher Activision Blizzard laid off about 800 workers earlier this week, sending shock waves through the gaming industry. In the days following the layoffs, people in the industry responded by building a support network filled with job listings, personal recommendations, and messages for those in need of new opportunities.

Bloomberg first reported on the layoff plans on February 7, and a source familiar with the matter told Business Insider that employees were left without information for days. Kotaku and Yahoo Finance also published reports based on conversations with employees who described a lack of communication as word spread within the company to expect cuts.

With the layoffs looming, game developers began to offer their condolences and commented on the stress and volatility of the video game industry.

Game studios are few and far between. When a game studio has mass layoffs most devs who got laid off will likely have to move cross country or even to a different continent if they want to work in AAA again. To top it off many studios are located in super expensive cities