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RSS agregátor | FLOPS

RSS agregátor

Google built a tiny Street View car to map out one of the world's largest model cities, and the results are incredible (GOOG)

Business Insider SAI - 1 hodina 21 min zpět

The "Miniatur Wunderland" exhibition, located in Hamburg, Germany, is the world's largest model railway.

If you've never seen it before, it's one of the cutest, most detailed miniature models you'll ever see in your life.

To bring new perspective to the massive model railway, Google in 2016 built a miniature version of its Street View car to capture footage within the Miniatur Wunderland with an array of tiny mounted cameras. You can actually see all the various worlds within the Miniatur Wunderland on Google Street View.

The results are stunning. Take a look:

SEE ALSO: There's an easy way to make your iPhone screen even dimmer than its lowest brightness setting, and it's perfect for reading at night

Google worked with mapping software company Ubilabs to capture the sprawling model world.

The tiny Street View car couldn't actually film anything, which is why Google and Ubilabs built a fleet of mini camera-mounted devices to cruise the streets ...

... and railways of Miniatur Wunderland. Keep in mind, this model railway features over 8 miles of track.

See the rest of the story at Business Insider

Three ways brands can benefit from adopting voice technology (AAPL, AMZN, GOOGL, MSFT)

Business Insider SAI - 1 hodina 36 min zpět
  • Voice assistants like Amazon's Alexa, Google's Assistant, Apple's Siri, and Microsoft's Cortana, are pegged to trigger a widespread transformation across the retail industry in the years to come.
  • The current interest in, and adoption of, voice assistants for commerce is being driven by recent technological breakthroughs, advantages of the tech over existing channels, and the development of voice apps.
  • As consumer demand for voice technology mounts, brands offering this functionality throughout the entire customer journey stand to gain in three key ways.

Not too long ago, if your friend had a smart speaker like Amazon’s Alexa or Google's Assistant in their living room, it seemed like a rare novelty. Within a matter of months, however, smart speakers have started becoming household staples — and they’re still only at a fraction of their growth potential.

One of the biggest drivers of adoption has been increased functionality. Smart speakers aren’t just changing the music and turning on the lights; they’re helping consumers find new products and make purchases — and they’re quickly becoming a preferred method of shopping.

In fact, nearly a quarter of consumers globally already prefer using a voice assistant over going to a company website or mobile app to shop. This share will jump to 40% by 2021, according to Capgemini.

Consumers are on board with the prompt, convenient nature of shopping with smart speakers — and brands who join them stand to reap massive rewards. The Voice in Retail Report from Business Insider Intelligence, Business Insider’s premium research service, highlights the value voice brings to the shopping funnel and how retailers can implement it throughout the customer journey.

Here are three ways brands can capture consumers with voice technology:

  • Driving product purchases: Voice assistants make spending faster and easier when consumers are unable to use their hands. The ability to make a purchase on any channel and the addition of personalized, intelligent elements to the shopping experience are simplifying the transition from product discovery to product purchase.
  • Heightening customer loyalty: Brands can leverage voice assistants in the post-purchase phase to track delivery status, automate part of the return process, interact with customer service, offer feedback, and collect consumer behavioral and transactional data.
  • Shifting consumers’ spending behaviors: Smart device ownership has a snowball effect, so as the smart device ecosystem reaches the mainstream, consumers will flock to connected cars, smart home devices and appliances, and connected virtual reality and augmented reality (VR/AR) headsets.

Want to Learn More?

Shoppers are interested in using voice assistants for every stage of the customer journey, from initial product search and discovery to post-purchase customer service and delivery status. And retailers that take advantage of consumers’ desire to leverage voice will be in a stronger position to heighten customer engagement, increase conversion times, drive sales, and boost operational efficiency.

The Voice in Retail Report from Business Insider Intelligence examines the trends driving the adoption of voice commerce, details the role of voice throughout the customer shopping journey, outlines how brands can benefit from implementing voice in their strategies, and explores what's ahead for the technology in retail.

Get the Voice in Retail Report



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AI 101: How learning computers are becoming smarter

Business Insider SAI - 3 hodiny 6 min zpět

Many companies use the term artificial intelligence, or AI, as a way to generate excitement for their products and to present themselves as on the cutting edge of tech development.

But what exactly is artificial intelligence? What does it involve? And how will it help the development of future generations?

Find out the answers to these questions and more in AI 101, a brand new FREE report from  Business Insider Intelligence, Business Insider's premium research service, that describes how AI works and looks at its present and potential future applications.

To get your copy of the FREE slide deck, simply click here.

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Twitch just opened a new San Francisco headquarters, and it's a gamer's paradise. Take a look inside

Business Insider SAI - 3 hodiny 8 min zpět

  • Twitch invited Business Insider for a first look at its new headquarters in San Francisco, California.
  • The nine-floor office is a gamer's paradise, with two six-person competitive gaming rooms, two live-streaming rooms, and a full arcade.
  • "What we really wanted to do was bring Twitch to life," Twitch's Chief Marketing Officer Kate Jhaveri told Business Insider. 
  • Below is a behind-the-scenes look at Twitch's new headquarters. 

This week, Amazon-owned live-streaming platform Twitch invited Business Insider for a first-look at its new headquarters in San Francisco, California. 

The nine-floor floor office is a gamer's paradise, with two six-person competitive gaming rooms, two live-streaming rooms, and a full arcade (We did confirm halfway through our tour that actual work was getting done). 

Twitch's Chief Marketing Officer, Kate Jhaveri, told Business Insider about the thought process behind many of the design decisions.

"What we really wanted to do was bring Twitch to life. Both the feeling of entering Twitch — which sometimes feels like entering another land. We wanted our office to have that feeling," Jhaveri said. "We also wanted to bring to life a lot of the great content that exists on Twitch today — whether that’s games the community plays, shows and movies they watch, or art and music that they make every day." 

Here's a look at Twitch's new San Francisco headquarters: 

SEE ALSO: From Elon Musk to Satya Nadella: Here are the 29 top tech CEOs of 2018, according to employees

Twitch's new office is located on Bush Street in San Francisco's Financial District.

Upon entering, Vault Boy — from the popular "Fallout" franchise — salutes all visitors. As you might expect, there are plenty of video game characters throughout the Twitch office.

Twitch asks visitors to sign a non-disclosure agreement at the front desk when they visit. When we visited, that desk was all decked out with festive stockings and lights for the holidays.

See the rest of the story at Business Insider

The most impressive skyscraper of 2018 has the fastest elevator in the world. Take a look.

Business Insider SAI - 3 hodiny 11 min zpět

  • The Lotte World Tower is the tallest building in South Korea and the fifth tallest building in the world.
  • The high-rise recently won the Emporis Skyscraper Award, which honors the top 10 skyscrapers that have been completed in the previous calendar year.
  • The tower has a number of record-breaking features, such as an elevator that delivers people from the bottom floor to the 121st floor in one minute.
  • It's also built to withstand major disasters, such as a 9.0 magnitude earthquake or winds as strong as those seen during Hurricane Katrina. 

The world is witnessing a massive boom in skyscraper construction, led by nations like China, Saudi Arabia, and the United States. This year alone, China built more skyscrapers than any country has ever built in a year. 

Amid growing competition for the tallest and most innovative towers, one high-rise in South Korea managed to surpass all others.

Read more: Stunning photos of the 10 best skyscrapers in the world

Earlier this week, the Lotte World Tower in Seoul received the Emporis Skyscraper Award, the world's most renowned prize for high-rise architecture. 

The tower's sleek design pales in comparison to its record-shattering features, which include the world's highest glass-bottomed observation deck and the world's fastest elevator.

Take a look at how it was built — and what it looks like now. 

The tower's construction began in 2011, more than two decades after the land was procured.

The owner, Lotte Corp., also oversaw the construction of the world's largest indoor theme park.

The structure is designed to withstand a 9.0 magnitude earthquake.

It's also intended to withstand gusts of wind as strong as those seen in Hurricane Katrina (around 180 miles per hour).

At more than 1,800 feet, it's the tallest building in South Korea and the fifth tallest building in the world.

The structure, which opened in in April 2017, has 123 floors and 42,000 windows. Construction of the roof alone required 3,000 tons of steel.

See the rest of the story at Business Insider

The cofounder of HQ Trivia and Vine has died at the age of 35

Business Insider SAI - 3 hodiny 27 min zpět

  • HQ Trivia and Vine cofounder Colin Kroll has died at the age of 35, according to reports.
  • The Daily Beast said he was found dead in his Manhattan apartment on Saturday night.
  • Kroll was discovered by police after his girlfriend was unable to make contact with him, TMZ reported.

Colin Kroll, the cofounder of HQ Trivia and Vine, has died at the age of 35, according to reports.

TMZ was first to report the death of the tech executive, while The Daily Beast and others confirmed the story with New York Police Department sources.

The latter said he was found dead in his Manhattan apartment on Saturday night. He was pronounced dead on the scene at 12.18 a.m. on Sunday, it added.

TMZ said his death was caused by an "apparent drug overdose," although this is not yet verified. Kroll was discovered by police after his girlfriend was unable to make contact with him, TMZ added.

HQ Trivia did not immediately respond to Business Insider's request for comment. The NYPD did not name Kroll, but told Business Insider:

"On Sunday, December 16, 2018 at 0018 hours, police responded to a 911 call for a wellness check at 56 Spring Street within the confines of the 5th Precinct.

"Upon arrival, officers discovered a 35-year-old male unconscious and unresponsive in a bedroom. EMS responded and pronounced the individual deceased on scene. The investigation is ongoing and the Medical Examiner will determine the cause of death."

Live quiz app HQ Trivia launched in August 2017 with Kroll serving as chief technology officer. He was named CEO in September and was tasked with managing the day-to-day business, while his predecessor Rus Yusupov focused on designing new shows.

Read more: Peter Thiel's VC firm is reportedly planning to lead a $15 million investment into HQ Trivia at a $100 million valuation

The once viral app closed a $15 million funding round in March, including raising investment from Peter Thiel's Founders Fund, but cracks have been showing in recent months. Usage has dropped and Recode reported in November that an employee filed a complaint over Kroll's "aggressive management style."

Kroll had previously apologized after Recode reported in February that he had exhibited "inappropriate behavior toward women" while he worked at Twitter-owned Vine. Kroll denied accusations of sexual misconduct, but admitted he was fired from Vine for "poor management."

At the time, he said: "I was let go from Vine four years ago for poor management. It was a painful experience, but an eye-opening one that served as a catalyst for professional development and greater awareness in the office. I now realize that there are things I said and did that made some feel unappreciated or uncomfortable. I apologize to those people."

Kroll cofounded HQ Trivia in 2015, three years after launching the now-defunct video app Vine with Dom Hofmann and Rus Yusupov. He previously worked at Jetsetter and Yahoo.

Benjamin Goggin contributed additional reporting to this piece.  

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NOW WATCH: How an automatic floodgate is helping communities against natural disasters

Trust is the main barrier to smart speaker adoption – here's what companies can do about that

Business Insider SAI - 3 hodiny 38 min zpět

This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here. Current subscribers can read the report here.

Smart speakers comprise one of the fastest-growing device segments in the consumer technology market today. Ownership levels have nearly doubled from early 2017 to summer 2018. 

With this rapid growth, there are a few pivotal questions that both companies looking to develop and sell smart speakers as well as those looking to sell products, deliver media, and offer access to services like banking over these devices need answers to in order to craft successful strategies. In particular, they need to know who is and isn’t buying smart speakers, and what consumers who own smart speakers are actually doing with them. 

To offer these stakeholders insight, Business Insider Intelligence asked more than 500 US consumers about their knowledge of smart speakers, the devices they do or don’t own and what led them to their purchase decisions, as well as the tasks they’re using their smart speakers for.

In this report, Business Insider Intelligence will look at the state of the smart speaker market and outline how each of the major device providers approaches the space. We will then focus on the key factors that affect whether or not someone owns one of these devices. Next, we will use our survey data to outline the reasons why people don’t own devices in order to offer guidance for who to target and how. Finally, we will discuss what consumers are actually doing with their smart speakers — specifically looking at how the devices are used and perceived in e-commerce, digital media, and banking — which can help companies determine how well they’re publicizing their smart speaker services and capabilities.

The companies mentioned in this report are: Amazon, Google, Apple, Samsung, Facebook, Sonos, LG, Anker, Spotify, Pandora, Grubhub, Netflix, Hulu, Instagram, Snap.

Here are some key takeaways from the report:

  • Despite their growing popularity, nearly half of respondents still don't own a device — which presents a long runway for adoption. Our survey data reveals a number of key factors that impact whether or not someone owns one of these devices, including income, gender, and age.
  • Smart speakers are establishing themselves as a key platform for e-commerce, media, and the smart home.
  • The introduction of a screen to some smart speakers will expand the possibilities for companies developing for the device — but developers will need to resist the compulsion to use speakers to accomplish too much.

In full, the report:

  • Provides an overview of the key players and products in the smart speaker market.
  • Highlights critical adoption rates broken out by key factors that define the segment.
  • Identifies how consumers are using devices in important areas where companies in various industries are trying foster greater use of the voice interface.
Get The Smart Speaker Report

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50 years have passed since NASA's Apollo 8 mission circled the moon for the first time — here is every Apollo mission explained

Business Insider SAI - 4 hodiny 17 min zpět

Nearly 50 years have passed since NASA's Apollo 8 mission orbited the moon for the first time in history.

On December 21, 1968, astronauts Frank Borman, William Anders, and James Lovell left the Kennedy Space Center  to fly around the moon. They spent 20 hours in lunar orbit, then returned home after more than six days in space.

The Apollo 8 mission was a critical step toward achieving President John F. Kennedy's goal of landing a man on the moon.

Nine other lunar missions followed Apollo 8, bringing a dozen men to the moon and gathering hundreds of pounds of rock and soil samples for analysis.

In almost five decades since then, however, no US spacecraft has landed on the lunar surface. 

That may change in the next few years. In November, NASA announced that it was offering up to $2.6 billion in contracts to nine American companies that could land probes on the moon by 2022. NASA does not want to buy the lunar landers or take responsibility for launching, landing, or controlling them. Instead, the space agency wants the private sector to deal with those challenges and bid on the opportunity to take NASA's experiments to the moon.

In the meantime, take a look back at all of NASA's Apollo missions, which flew between 1968 and 1972 and succeeded in putting the first human on the moon.

SEE ALSO: Astronauts explain why nobody has visited the moon in more than 45 years — and the reasons are depressing

The Apollo 1 mission was designed to launch a spacecraft into low-Earth orbit. But it ended in tragedy when a fire killed three astronauts in their spaceship during a routine pre-launch test.

Thick smoke filled the crew module of the Apollo 1 capsule on January 27, 1967. Three NASA astronauts — Virgil "Gus" Grissom, Roger Chaffee, and Edward White — were inside performing a routine test, but they were unable to open a hatch in time to escape the explosion. 

Emergency rescue teams rushed to the launchpad (located where the Cape Canaveral Air Force Station is today), but they were too late. 

An investigation revealed several issues with the capsule's design, including an electrical wiring problem and flammable materials inside the crew cabin.

On the 50th anniversary of Apollo 1's fatal fire, NASA displayed the hatch at the Kennedy Space Center Visitor Complex. 

The deadly fire led NASA to postpone other planned crewed launches, and no flights or missions were labeled Apollo 2 or 3.

In the spring of 1967, NASA announced it would keep the designation of Apollo 1 for the mission that never occurred.

The rocket meant for Apollo 1 was later reassembled and used to launch Apollo 5. 

The Apollo 4, 5, and 6 missions were unmanned. They occurred between November 1967 and April 1968.

Apollo 4, which launched on November 9, 1967, was the first unmanned test flight of NASA's Saturn V rocket, which was developed to bring astronauts to the moon. 

The mission was the first-ever launch from the Kennedy Space Center. It was a success for NASA, as it proved that Saturn V worked. At the time, the 363-foot-tall vehicle was the largest spacecraft to ever attempt flight. 

Apollo 5 launched a few months later, on January 22, 1968. The mission successfully tested the ability of the Apollo Lunar Module — the spacecraft designed to land on the moon's surface — to ascend and descend.

The Apollo 6 launch followed on April 4, 1968. The mission aimed to show that the Saturn V rocket was capable of trans-lunar injection, which puts a spacecraft on its path to the moon. But the system quickly ran into problems: Two of the five engines shut down unexpectedly, and the spacecraft could not be propelled into orbit.

Despite the issues with Apollo 6, NASA pushed ahead with plans for its first manned launch.

See the rest of the story at Business Insider

SnapLogic's CEO told us why he's delaying his long-awaited IPO

Business Insider SAI - 4 hodiny 18 min zpět

  • SnapLogic won't stage an IPO anytime soon because CEO Gaurav Dhillon wants to take his time and get it right, he tells Business Insider.
  • "You can't do it wrong," he says. Many tech companies have gone public only to see their share prices collapse.
  • The secondary market for privately traded equity is now so well-developed that investors can still sell their stock, reducing the pressure to go public, he says.

The last time we talked to SnapLogic CEO Gaurav Dhillon, in November 2017, he was bullishly talking up his company as an imminent candidate for an IPO.

Backed by $136 million in investment from the likes of Andreessen Horowitz, Vitruvian Partners and Capital One, the enterprise cloud-software-integration platform is likely worth more than $1 billion.

This year, however, Dhillon has changed his mind. There will be no IPO anytime soon. "Like a lot of other SAAS [software as a service] companies, we're just staying private longer," Dhillon says.

Broadly, there are two reasons why SnapLogic won't debut on the New York Stock Exchange anytime soon:

  • "You can't do it wrong," he says. That's a reference to a series of tech companies that have gone public only to run into trouble and see their share prices collapse. His priority is building the business. 
  • There are now efficient secondary markets for privately traded equity, so investors and employees can still sell their stock for cash if need be, reducing the pressure to go public.
"I've seen horrible things happen to companies that went out too quickly"

"The thing is, you can't do it wrong. You really don't want to do a poor job of that. It would be memorable. I'd rather be reminded that our IPO is conspicuous by its absence than do it wrong. You don't get to do it twice," he says.

"It's like landing a fighter on an aircraft carrier — if you snag one of those wires, you ditch. And I've seen horrible things happen to companies that went out too quickly. I think maybe because of all the money being raised now people are more nervous about doing it right."

There is no shortage of tech companies who have gone public only without huge success. Mobile ad company Millennial Media was worth nearly $2 billion when it went public, and its stock to rose to $25. A few years later, it was acquired by AOL for a 90% discount, saving it from the indignity of becoming a penny stock.

Rocket Fuel, another adtech company, suffered a similar fate. Twitter struggled for years to not look like a public stock basket case. And Snap, the social media parent of Snapchat, is now worth roughly only one-fifth of its IPO price.

In the meantime, Dhillon is building his 300-employee business, based in San Mateo, California.

"Building up a subscription trajectory takes longer, to be an IPO-sized company. You're building subscriptions, you're building very sticky customers who stay with you for a very long time. Building up subscription revenue takes longer, and costs more money, than selling perpetual software does. That's the short, short version of it," he says. (He declines to describe the company's revenues.)

How are investors supposed to get their money back if SnapLogic doesn't go public?

The obvious question is, how are investors supposed to get their money back if SnapLogic doesn't go public?

"There are efficient secondary markets now that didn't used to exist," Dhillon says, referring to the ability of equity owners to sell their stocks privately in the "secondary" market without filing with the SEC or the London Stock Exchange. It's a process that is little discussed outside of Silicon Valley. But three sources told Business Insider recently that the volume of stock traded privately is increasing all the time.

The trend means that some "new" investments in tech companies aren't actually adding new money to companies' coffers. They're simply buying existing shares for a new price. "Private equity firms are dealing — or late-stage growth firms — will sometimes consolidate their portfolio in subsequent rounds where some of the new round coming in is taking away secondary shares, and that's happening a lot more than people let on," Dhillon says.

It's "just because of this exhaustion problem. You raise money out of a fund, and the fund is seven, eight years into it, the capital is a bit tired, so when the subsequent rounds of capital come in they're larger because in some cases they take over some of the primary shares," he says. He was not referring specifically to SnapLogic.

"I feel like I have some room to manoeuvre"

This type of investment "didn't used to exist" a few years ago, he says. But it is growing, he believes. Dhillon says he has seen secondary market valuations of 10 or 15 times revenue, and multiples on the face value of the shares of six or seven times.

So, Dhillon isn't too bothered about not going public yet. "I was on a panel [at the Web Summit tech conference in Lisbon] with SurveyMonkey, a 19-year-old company that just went public. I haven’t even been here 10 years. I feel like I have some room to manoeuvre."

SEE ALSO: The CEO of SnapLogic tells us why he's so enthusiastic about staging an IPO

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NOW WATCH: USB-C was supposed to be a universal connector — but it still has a lot of problems

Allbirds just dropped 24 limited-edition throwback colors of its popular wool sneakers today

Business Insider SAI - 4 hodiny 38 min zpět

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.

  • Allbirds, one of the most popular online shoe companies right now, has released its best-selling sneakers in throwback colors. 
  • Though the startup sells a simple selection of silhouettes and styles, it keeps its loyal customers engaged and draws in new ones with periodic color updates. This limited-edition collection bringing back fan-favorite colors is no exception to the strategy. 
  • You can check out some of the throwback colors below, which include a speckled "Starry Night" navy and an eye-catching "Kotare Lemon" yellow
  • New colors often sell out, so if you want a style in your size, you should act quickly. 

Ever the expert at generating renewed interest in its already-popular footwear, online shoe startup Allbirds released "throwback" colors today. This collection of popular past colors was brought back from the Allbirds archive to include bright corals, dusky pinks and purples, and a gray collaboration with fitness brand Outdoor Voices. 

You can find these colors only in its signature Wool Runner. Since launching this popular, minimalist style, the company has expanded into Wool Loungers, Tree Runners, Tree Loungers, and Tree Skippers. These shoes have drawn acclaim from shoppers and media far and wide for their use of innovative materials (merino wool, eucalyptus, and sugar cane), all-day comfort, and simple yet instantly recognizable look. 

While Allbirds' classic colors like black, white, and charcoal are excellent basics to own, they'll always be available to purchase. It's the limited-edition colors that you need to be on the lookout for because they can sell out quickly. 

Whether you've always wanted to try the sneaker that everyone knows and talks about, or you (like us) already own multiple pairs and need to add to the collection, this "new" color collection is a great opportunity to do so. There are 24 colors in total, though not all are available in both Men's and Women's styles. 

Here's a first look at the colors dropping today.  Shop men's Throwback colors at Allbirds here before they sell out Shop women's Throwback colors at Allbirds here before they sell outDark Kea Red with Black Sole

Men's Dark Kea Red (Black Sole) Wool Runners, $95


Tuke Chili with Cream Sole

Men's Tuke Chili (Cream Sole) Wool Runners, $95 Women's Tuke Chili (Cream Sole) Wool Runners, $95

Kea Red with Kea Red Sole

Men's Kea Red (Kea Red Sole) Wool Runners, $95 Women's Kea Red (Kea Red Sole) Wool Runners, $95

See the rest of the story at Business Insider

The skills gap in tech is virtually nonexistent — it's just that job seekers aren't building the right skills employers need

Business Insider SAI - 4 hodiny 39 min zpět

  • A report from Enhancv found that the skills gap is but a sliver.
  • However, the issue is that job seekers have too many skills that employers aren't looking for, and not enough skills that employers need.
  • In tech, the most underqualified job seekers are blockchain developers and junior software developers, while the most overqualified are Java and .Net developers.

The skills gap, it turns out, is virtually non-existent.

In an analysis of 114,000 resumes for 102 of the most common jobs in the U.S., resume-building service Enhancv found that when you compare the skills that employers are looking for to the skills listed by job seekers, the mismatch is only negative 0.5%. In other words, there are 0.5% fewer resumes with the skills employers are seeking than there are open jobs.

In a survey from Enhancv, a quarter of respondents said the toughest challenge was matching their skills with what companies are seeking. But actually, the problem isn't that job seekers don't have the skills that employers want. It's that job seekers have too many skills that aren't wanted by employers, and not enough skills that employers need.

Although there's a high demand for tech jobs, job seekers often aren't marketing the skills that employers are looking for. For junior software developers, there's a gap of negative 30.2%, and for blockchain developers, there's a negative 20.5% gap, meaning that people applying for both positions are underqualified.

Read more: Employers are searching high and low for people with Google Cloud skills, says new report

On the other hand, Java and .Net developers are overqualified. Both jobs have about a third more skills than those jobs require, many of which employers aren't interested in.

The trick is to build skills needed for the job, rather than the industry. For example, let's say you want to be a software engineer. To find a job, rather than just learning general programming skills, it would be more helpful to look into the jobs you're interested in and develop the skills that those specific employers want.

There isn't a major experience gap either. The average employer only wants 1.5 months more experience than the average resume writer has. Even if a job seeker doesn't have that much experience, building skill sets will be more valuable in job seeking.

SEE ALSO: The 25 worst passwords of 2018, based on 5 million passwords leaked on the internet

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NOW WATCH: The legendary economist who predicted the housing crisis says the US will win the trade war

Apple threw shade on Amazon with the stealthy selection of its very own HQ2

Business Insider SAI - 5 hodin 8 min zpět

  • Apple on Thursday announced it was spending $1 billion on a new campus in Austin, Texas.
  • Its stealthy process of selecting the campus contrasted with Amazon's drawn-out HQ2 beauty parade.
  • Apple CEO Tim Cook said he did not like the idea of creating a contest with bidders.
  • Apple's plan for new offices looks like another effort to paint the firm as the responsible bastion of big tech.

Apple CEO Tim Cook has made a habit of aiming thinly veiled barbs at his rivals, and his latest maneuver seems ripped from the same playbook.

With little fanfare, the company on Thursday announced plans to drop $1 billion on a new campus in Austin, Texas. It followed a stealthy selection process, which Cook fired the starting gun on in January.

The difference between Apple doubling down on Austin, where it already has a reported 7,000 workers, and Amazon's drawn-out beauty parade for its second headquarters, known as HQ2, could not be starker.

And while Apple would probably say its selection process had nothing to do with Amazon, Cook did make a point of outlining the differences in their approaches earlier this year.

"We’ve narrowed the list a lot," Cook said of potential sites in a January interview with ABC News. "We wanted to narrow it so we prevent this auction kind of process that we want to stay out of."

Read more: Opinion: Amazon is reportedly splitting HQ2 into 2 cities, which would prove the whole contest was a massive sham

He later doubled down on his remarks, according to the CNBC reporter Paayal Zaveri. She quoted Cook as saying: "We didn't want to create this contest, you wind up putting people through a ton of work to select one, that is a case where you have a winner and a lot of losers. I don't like that."

In an interview with Recode's Kara Swisher, he added: "That's not Apple."

The resulting process was supremely hush-hush. The closest we got to a sniff of Apple's plans included reports such as those indicating Cook met with officials in Virginia and had a secret sit-down with North Carolina's governor, Roy Cooper. Apple also threw ABC News off the scent by saying its campus outside California was unlikely to be in Texas.

In contrast, Amazon's process was a public spectacle that began in September 2017. In the 14 months that followed, Amazon received proposals from 238 locations, courted attention from governors, mayors, and bureaucrats in a reality-TV-style contest, and eventually decided to split its headquarters between New York City and Northern Virginia.

People were unhappy, and the process was branded a "sham." One losing bidder said: "Big tech is at a pivotal moment, and Amazon is at the head of the class. It is time for them to aggressively think not just about their bottom line but about ways they can do right by the world."

No such allegations are likely to be slung at Apple after its Austin announcement.

During a year in which Cook has consistently sought the moral high ground on issues including data privacy, Apple's own HQ2 plan looks like another effort to paint the firm as the responsible bastion of big tech.

SEE ALSO: Tim Cook mounted his most stinging attack yet on companies like Facebook and Google that hoard 'industrial' quantities of data

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An HR exec who's worked at Facebook and Amazon says top tech companies are hunting for candidates with a quality you'd probably expect them to hate

Business Insider SAI - 5 hodin 8 min zpět

  • Former Facebook and Amazon HR exec Bharath Jayaraman says top tech companies value people who can collaborate effectively.
  • That means knowing how to argue and disagree respectfully.
  • It's critical that your coworker should never question your commitment to the team or the product during the conflict.

Netflix prizes employees who are "extraordinarily candid." Amazon, those who are "vocally self-critical" and able to "disagree and commit," i.e. forge ahead on a project even if they don't currently support it.

Top tech companies are increasingly looking for people who, in the spirit of pushing the organization forward, know how to argue effectively. If you're just going to nod your head and smile at every idea that comes your way, you're probably not welcome.

Bharath Jayaraman, who has worked in human resources at Facebook and at Amazon (he's currently the vice president of people at Paxos) said every company has its own "flavor" of collaboration. But he's noticed that, at least at the places where he's worked, collaboration is defined as "being able to have arguments, disagree, have difficult conversations" — respectfully.

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The key to effective collaboration — and to earning coworkers' trust — at these companies, Jayaraman said, is to communicate that you're committed to improving whatever product or process you're working on. The "critical" piece, he added, is for your conversation partner to walk away saying, "I may or may not agree with you, but I don't question your intent."

A few years ago, I reported on research published in the Academy of Management Review, which found that the ideal form of workplace conflict is a debate about the issue at hand, as opposed to personal attacks or behind-your-back office politics. Yet not every workplace is home to this healthy conflict style.

"Agreeing with people and being cohesive is actually easy," Jayaraman said. "Disagreeing with people and still being cohesive is hard."

SEE ALSO: An HR exec who's worked at Facebook and Amazon says no one should become a manager without taking a key step

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A $63 billion biotech is returning to the scene of its worst failure in search of new treatments for a deadly muscle disorder (BIIB)

Business Insider SAI - 5 hodin 9 min zpět

  • An ALS trial failure five years ago was a costly and disappointing setback for Biogen.
  • But today Biogen is becoming a major player again. It just bought a potential drug in a $90 million deal, and has four treatments in development.
  • The company's head of neuromuscular disorders said there's reason to believe this time could be more successful — and it could have bigger implications for the company's pipeline.

Five years ago, a drug for a rare and deadly disease failed to live up to its promise in a crucial and costly late-stage clinical trial.

The drug’s developer, the biopharmaceutical company Biogen, abandoned the project, which then-CEO George Scangos would later call “the single-most negative trial I’ve ever seen,” according to a MedCityNews report. The cost was an estimated $75 million to $100 million for the trial alone, the Wall Street Journal reported at the time.

It was a devastating development for a disease known as amyotrophic lateral sclerosis, or ALS, which has no cure or effective treatments. An estimated 14,000 to 15,000 Americans have ALS, which refers to a group of rare neurological diseases that cause progressive loss of muscle control, affecting patients’ ability to walk, eat and breathe.

The drug development space has been littered with defeat after defeat for companies tackling ALS. The few drugs on the market now don't work particularly well, and can command high price tags, with one new option costing roughly $150,000 a year.

But today, Biogen is investing again in treating ALS, including through a recent licensing deal valued at more than $90 million for the ALS drug BIIB067.

A big bet on treating ALS

The neuroscience-focused drugmaker believes in taking on these types of risky diseases in new ways, Chris Henderson, its head of neuromuscular and movement disorders, told Business Insider. A succesful treatment for ALS would likely be a blockbuster treatment, generating big profits for Biogen. Success in ALS could also have positive benefits for Biogen's wider pipeline of potential treatments, he said.

“We’re probably the single company with the biggest interest in ALS currently,” Henderson said. 

In total, the company is testing four drugs to treat ALS in clinical trials, the most of any company. Biogen also has led the highest number of clinical trials for ALS in the industry, according to a recent report from Datamonitor Healthcare.

At least 90% of ALS cases are considered “sporadic,” meaning there is no clear cause. The remaining 5% to 10% are connected to genetic risk, according to the National Institutes of Health.

Biogen's new drug, BIIB067, targets ALS cases tied to a particular genetic mutation, in the SOD1 gene, which Biogen says accounts for roughly 2% of ALS cases overall.

Growing interest

Henderson, who also serves as chief advisor to the foundation Target ALS, said that he has seen corporate interest in ALS drug development surge of late. Just five companies came to the group’s first meeting, he said, compared with 65 at the most recent one; he cited Genentech and the buzzy biotech Denali as other leaders in the area.

There are approximately 26 companies involved in US ALS drug development, according to the Datamonitor Healthcare report, with 28 ALS drugs in clinical trials. 

Biogen’s bulked-up ALS pipeline is particularly notable given the company’s bumpy history with ALS — and Henderson said that there’s reason to believe this effort could be more successful.

The biotech decided to license BIIB067 based on an analysis of an early-stage study, which found that those on the highest dose of the drug showed a statistically-significant lowering of SOD1 protein levels in cerebrospinal fluid. There was also evidence in the form of a “numerical trend” suggesting the drug could slow functional decline, according to a Biogen release.

The population of individuals with ALS being targeted in this trial is notably small, but Henderson said that its results could eventually translate more widely, with success representing the “first big crack in the glass ceiling of ALS.”

“One reason for thinking the chance of success is much higher here is that we are going after the single genetic cause of disease in these patients,” with a drug that specifically focuses on the disease’s trigger, he said. “We want to gradually go from these rare forms into the whole disease, which would be just an amazing achievement if we can get there.”

Read more: Stephen Hawking was only expected to live a few years after being diagnosed with ALS at age 21 — here's what the disease is

There could also be major implications for Biogen's wider pipeline of treatments. BIIB067 is an antisense oligonucleotide (ASO), just like Spinraza, the spinal muscular atrophy therapy that has quickly become one of Biogen’s most important products.

A $1 billion partnership

The category of medicine has been a focus of a decade-long, $1-billion partnership between Biogen and the drugmaker Ionis. 

But Spinraza was tested only on children, which has made use in adults somewhat controversial. If BIIB067, which is being tested in adults, is successful, that could bolster the approach, and lead to big returns on the huge investment Biogen made in it. 

BIIB067 is next headed into what is the equivalent of a late-stage trial, to see how well it works in individuals with the disease, and Biogen isn’t making a timeline public.  

Biogen is also partnering with Ionis on another ALS therapy, BIIB078, and bought a number of products, including an ALS drug candidate, from Karyopharm in an up to $217 million deal early this year. 

There’s also a muscle-strengthening agent that Biogen bought earlier this year, which could have potential in ALS patients as well as those with spinal muscular atrophy.

Some patients have taken Spinraza and "they're doing well, but not perfectly," Henderson said. "If we can add to that muscle strength...we can then come to a more complete treatment."

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NOW WATCH: The reason some men can't grow full beards, according to a dermatologist

Apple is dropping $1 billion on a huge new campus in Austin, Texas

Business Insider SAI - 5 hodin 9 min zpět

  • Apple is establishing a new campus in Austin, Texas.
  • The campus will initially house 5,000 employees, and Apple is going to spend $1 billion building it.
  • Austin was recently in the running for Amazon's second headquarters, HQ2, but was passed over.

Apple announced on Thursday that it is building a new $1 billion campus in Austin, Texas.

In a press release, Apple said the new campus will span 133 acres, and house an initial 5,000 employees, with the potential to expand to 15,000 staff.

The new site will be located less than a mile from its existing facilities and roles based at the building will include engineering, R&D, operations, finance, sales, and customer support. It will be powered by 100% renewable energy. 

Apple presence in Austin dates back to 1992 and it currently employs 7,000 staff in the capital, according to Statesman. It only opened its Parmer campus in 2016, in which Apple has invested $282.5 million.

The Austin campus is part of a more general push to expand in the US. Apple also announced that over the next three years, it will be adding 1,000 employees each to its sites in Seattle, San Diego, and Culver City, along with 100 extra in Pittsburgh, New York, Boulder, Boston, and Portland, Oregon.

"Talent, creativity and tomorrow's breakthrough ideas aren't limited by region or zip code, and, with this new expansion, we’re redoubling our commitment to cultivating the high-tech sector and workforce nationwide," Apple CEO Tim Cook said in a statement.

Austin's mayor Steve Alder was quoted in Apple's press release welcoming the campus. "Apple has been a vital part of the Austin community for a quarter century, and we are thrilled that they are deepening their investment in our people and the city we love," he said.

Austin was recently on the shortlist for Amazon's second headquarter HQ2 expansion, but was passed over in favour of New York and Arlington, Virginia.

Read more: Apple just put the finishing touches on its new $5 billion headquarters — and the results are stunning

Apple's expansion ambitions are not entirely out of the blue, The Financial Times reported in November that Apple has been buying up land at a rate of knots over the last two years, almost tripling the amount it owns.

The news comes in the same year that Apple put the finishing touches to its $5 billion campus in Cupertino, California, informally known as the "spaceship." Apple Park is a home to 12,000 staff.

Apple said it has added 6,000 jobs to its US workforce this year and is on track to create 20,000 jobs across the country by 2023. The company currently employs 90,000 people across all 50 states. The graph shows how staff will be spread across the US in four years' time.

SEE ALSO: These five charts show why Apple's big bet on services just doesn't make any sense

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NOW WATCH: USB-C was supposed to be a universal connector — but it still has a lot of problems

Democrats erupt into laughter after Google CEO has to explain to Rep. Steve King that the 'iPhone is made by a different company' (GOOGL)

Business Insider SAI - 5 hodin 9 min zpět

  • At a House Judiciary Committee hearing on Tuesday, Google CEO Sundar Pichai was asked by Rep. Steve King (R-Iowa) why his 7-year-old granddaughter saw a photo of the congressman with inappropriate language while playing a game on her iPhone. 
  • Pichai answered, "Congressman, iPhone is made by a different company."
  • The Democratic staff table erupted in laughter at Pichai's reply, according to Business Insider's Joe Perticone, who attended Tuesday's hearing. 
  • Rep. Ted Lieu (D-California) told the Iowa congressman later in the hearing that if he wanted "positive search results, do positive things."

At a House Judiciary Committee hearing on Tuesday, Google CEO Sundar Pichai was asked some difficult questions. None was more difficult than a question asked by Iowa Rep. Steve King, however, whose question was literally impossible for Pichai to answer. 

King said his 7-year-old granddaughter was playing a game on her phone before an election — most likely King's November 2018 reelection bid — and was shown a picture of the congressman that included some not-so-flattering language. 

"I'm not going to say into the record what kind of language was used around that picture of her grandfather," he said. 

Then, holding up his Apple device, King asked Pichai, "How does that show up on a 7-year-old's iPhone who’s playing a kids game?"

The Google CEO answered the question by saying, "Congressman, iPhone is made by a different company."

The Democratic staff table erupted in laughter at Pichai's reply, according to Business Insider's Joe Perticone, who attended Tuesday's hearing. 

King backtracked and said, "It might have been an Android. It’s just … it was a hand-me-down of some kind."

Later in the hearing, Rep. Ted Lieu (D-California) told the Iowa congressman that if he wanted "positive search results, do positive things." King has repeatedly found himself in hot water over his insensitive racial comments. 

Read more: Democratic Rep. Ted Lieu tears into Republican colleagues during Google hearing: 'If you want positive search results do positive things'

King wasn't alone in holding up his iPhone when addressing Google's CEO on Tuesday.

Rep. Ted Poe (R-Texas) showed off his Apple device when asking Pichai whether Google tracked users' phones for location data. Rep. Tom Marino (R-Pennsylvania) held his up as well when telling Pichai of the major responsibility he had because "there’s a lot of people who believe anything that's put out, by anyone."

Watch the full exchange between King and Pichai below: 

Rep. Steve King: "How does that show up on a 7-year old's iPhone who's playing a kid's game?"

Google CEO Sundar Pichai: ""Congressman, iPhone is made by a different company…"

Watch full hearing here: https://t.co/w6Qhg7xb5b pic.twitter.com/4lT8Daj5yn

— CSPAN (@cspan) December 11, 2018

SEE ALSO: Sundar Pichai says more than 100 Google employees were working on a censored China search engine at one point

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IBM's $34 billion Red Hat acquisition came after deal talks with Microsoft, Google, and Amazon, sources say (IBM, MSFT, GOOGL, AMZN, RHT)

Business Insider SAI - 5 hodin 10 min zpět

  • IBM faced competition before winning its $34 billion bid to acquire Red Hat.
  • Microsoft, Google, and Amazon all took a look at Red Hat, according to sources familiar with the deal.
  • Microsoft backed out over antitrust concerns, and Google offered Red Hat a partnership instead, according to a Red Hat company filing.

When IBM announced its $34 billion acquisition of Red Hat on October 28, the tech word was struck by the huge price tag, as well as its potential to revive IBM's struggling cloud business. But as it turns out, things could have gone a lot differently.

Microsoft, Google, and Amazon all engaged in deal discussions with Red Hat and looked closely into an acquisition in the months and weeks before Red Hat struck a deal with IBM, according to sources familiar with the deal.

As an open-source software company, Red Hat is strategic because of its popularity with developers. It's also is the largest commercial maker of the Linux operating system. IBM wanted the technology to enhance its hybrid-cloud project and to give its portfolio an edge.

Red Hat indicated in a public filing on November 30 that three unnamed companies considered making bids in addition to IBM. CNBC reported in October that Google had looked into buying Red Hat. But Microsoft and Amazon's deal talks with Red Hat have not been previously reported.

Red Hat's shareholders will vote on whether or not to approve IBM's offer on January 16, 2019. The deal would be the biggest acquisition in IBM's 100-year-plus history and would instantly catapult IBM into the top ranks of cloud providers, a fast-growing industry that's long been the domain of Amazon and Microsoft.

Red Hat rejected IBM's first offer

The first spark of an IBM-Red Hat merger started at an April lunch between IBM CEO Ginni Rometty and Red Hat CEO Jim Whitehurst, according to remarks Rometty made at the time of the deal.

Though IBM ultimately made a winning offer of $190 a share, it took some negotiation from Red Hat. IBM initially offered $185 a share on September 27, but Red Hat's board of directors decided it was "inadequate," according to the proxy.

Red Hat's board also asked its advisers to make a list of other potential acquirers, who Red Hat courted until moving forward on the IBM deal on October 21. On October 28, the deal was announced.

Read more: We spoke with 7 insiders about IBM's $34 billion Red Hat takeover — here's how it came together

Everyone else declined to bid

Microsoft, which, according to one source, is referenced throughout the proxy statement as "Party A," first expressed interest in Red Hat back in March. But Microsoft dropped out of the running on October 10, according to the proxy, "citing concerns about securing regulatory approvals of a strategic transaction in the US and Europe."

Microsoft declined to comment.

Google, which one source said was "Party B," met with Red Hat in the spring of 2018 to discuss partnerships. As a deal with IBM got closer, Google continued to move forward with the sale process, but stopped short of making an offer.

Though Google's former Cloud CEO Diane Greene spent a lot of time with Red Hat ahead of its sale, she struggled to get support from the company on her large mergers-and-acquisitions aspirations, according to one source.

So on October 20, Google officially declined to submit a proposal and instead asked if Red Hat would explore a commercial partnership and a minority equity investment from Google.

Google did not immediately return a request for comment.

Amazon, which one source said was "Party C," got involved around October 12, when Red Hat's executives reached out to the company to see if they were interested in a deal, according to the proxy. But on October 20, Amazon told Red Hat that it wasn't in a position to make an offer.

Despite its participation in the process, one source said it was likely Amazon was buying time. The company wasn't interested in Red Hat, the source said, so much as it was in staying on top of what its cloud competitors at Microsoft and Google were up to.

Amazon did not immediately return a request for comment.

SEE ALSO: Here's why IBM just sold a $1.8 billion chunk of its software business to the Indian IT company HCL

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The 10 highest-grossing iPhone apps in the world in 2018 (AAPL)

Business Insider SAI - 5 hodin 39 min zpět

  • Apps downloaded from the Apple App Store generated hundreds of millions of dollars in revenue this year.
  • Using data from Sensor Tower, we've compiled a list of the 10 apps downloaded from the App Store that brought in the most revenue in 2018.
  • Half of the apps that brought in the most revenue this year are from companies in China. 

Apps for video streaming and social media made the most money this year on Apple devices, data shows.

Business Insider has compiled a list of the apps on iPhone and iPad that brought in the most revenue in 2018, according to data provided by Sensor Tower, covering the period ending November 30th.

It's possible you've never heard of some of these iOS apps — five of the top 10 apps are from China-based tech giants, including Baidu and Tencent Holdings.

Here are the highest grossing iOS apps in 2018, and how much revenue each app brought in according to Sensor Tower data:

10. Hulu — $132.6 million

App description: Video streaming service

Owned by: Joint venture of Comcast, Disney and Twenty-First Century Fox.

9. QQ — $159.7 billion

App description: Instant messaging platform

Owned by: Tencent Holdings

8. Youku — $192.9 million

App description: Video streaming service

Owned by: Alibaba Group

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The best charging cables you can buy — from lighting to USB-C and Micro-USB cables

Business Insider SAI - 5 hodin 39 min zpět

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.

  • We've rounded up the best charging cables for all kinds of devices, including the iPhone, Android phones, USB-C laptops, and Micro-USB powered gadgets like headphones and Kindles.
  • Anker, Native Union, Nomad, and Fuse Chicken make the best charging cables hands down.

There's nothing worse than having one charging cable and then losing it, so why not stock up on a bunch of cables so you're never without your power source?

After all, the one that came with your phone, headphones, Kindle, or other gadgets may not be the best charging cable you can use. Some cables charge faster than others, offer more durability, or are simply longer than the cables that came in the box.

I've tested thousands of charging cables over the past five to six years as a professional tech reviewer, so I've see just about every charging cable of note. I've rounded up my favorites of all time in this handy guide. Whether you want an affordable everyday cable, a super strong one, a universal cord that charges all your devices, or a nice long cable that has a lot of reach; we have a charging cable recommendation for you.

One last note before you check out our picks: Most of our favorite charging cables come in lightning (for iPhone), Micro-USB (for older Android phones, headphones, Kindles, etc.), and USB-C (for new Android phones and some laptops) styles so you can choose the charging standard you need.

Here are the best charging cables you can buy: Read on in the slides below to check out our top picks.The best charging cables overall

Why you'll love them: The Anker PowerLine cables are the best cords for most people with their sturdy design, fast charging speed, and fair price point.

Anker's charging cables are our top pick for the best charging cable in our lightning, Micro USB, and USB-C cable buying guides because they are simply the best.

These cables are fast to charge your phone or sync data, they're durable, and they're affordable. You can get lightning cables for your iPhone, USB-C cables for your new Android phone or laptop, or Micro-USB cables for your older Android phone and other electronics. 

The cable is strengthened with Kevlar and the stress points near the charger and the USB connector are reinforced for added durability. They're slightly wider than the connectors on other cables, but the Anker cables should fit most phone cases.

Anker also makes different kinds of cables, including basic ones and slightly pricier Powerline+ cables that are covered in double-braided nylon for added strength. Either way, you're getting a great charging cable.

To ensure that it's cables last, Anker bent the PowerLine cables more than 5,000 times in testing. The company also offers an 18-month warranty in case of any issues.

Anker's PowerLine cables come with a Velcro tie to help you wrap up any extra cord length you don't need. You can get the cables in black, white, blue, red, or gray.

Buyer reviews are very positive, and tech reviewers agree that Anker makes excellent cables for a very reasonable price. Digital Trends, Best Products, and The Wirecutter give Anker high marks.

Pros: Made from durable aramid fiber, lots of lengths, 18-month warranty, fast charging, reinforced stress points, lightning cables are MFi certified by Apple, USB-C cables are safe

Cons: None

Shop all Anker Powerline charging cables for $6 to $30

The best long charging cables

Why you'll love them: The 10-foot Native Union Night cables give you a long reach, so it doesn't matter if the outlet is far away.

If you've ever struggled with a short cord, you'll absolutely love Native Union's 10-foot-long Night Cable. It also has a weighted knot that keeps it from pulling your phone off the table while it's charging. Plus, it's durable and stylish. You can get the cable with lightning and USB-C endings in several colors.

Native Union makes its cables out of braided nylon, which is strong and doesn't tangle. The cable is covered in braided nylon, a TPE rubber sleeve, a tinned copper braid, and a grounding layer for protection. Inside all those layers are wires that are also protected and reinforced, some with Kevlar fibers.

To test for durability, Native Union puts is cables through a 10,000 bend test. The company also offers a limited lifetime warranty in case of any mishaps.

I've used the Native Union Night cable for the past five years as my main charger, and it has never let me down. I've bent it all sorts of ways, and it hasn't frayed at all. I typically use the weight to keep my iPhone on my nightstand while I charge it, but it's easy to adjust when I need the weight anchoring the cord in another place. 

The Night cable is also highly rated by users on Amazon and Native Union's website. Many tech publications also recommend Native Union's Night cable.

Pros: It's 10-feet long, weighted so it doesn't fall, covered in sturdy woven fabric, 12-month warranty, lightning cable is MFi certified by Apple, it bends but doesn't break

Cons: Expensive

Buy the Native Union Night lightning and USB-C cables on Amazon for $39.99

The best universal charging cables

Why you'll love it: The Universal Cable by Nomad has lightning, Micro-USB, and USB-C endings, so you can charge any phone with it.

If you've ever wished for a cable that could charge all your devices — including a USB-C laptop, a lightning iPhone, and a Micro-USB pair of wireless headphones — you're in luck: The Universal Cable from Nomad is the one cable to rule them all.

It has lightning, Micro-USB, and USB-C ends to charge any phone and many other devices. The core cable is USB A to Micro USB, and it has conversion caps for charging lightning and USB-C devices.

The cable measures 1.5 meters in length, so it's a decent length, and you can wrap up the excess cable with the included tie. You can also get shorter lengths.

The cable is 10K Mil-spec flex tested and Apple MFi approved. Its braided ballistic nylon covering keeps it strong and prevents fraying even with intense use. Nomad guarantees that the cable will last at least five years.

We tried out one of these cables and loved it. It's the only cable you'll ever need. No matter what devices you, your friends, and your family carry, this cable can charge them — no questions asked.

Pros: Works with all phones, MFi certified, strong, five-year guarantee

Cons: A bit pricey

Buy the Universal Charging Cable at Nomad for $29.95 to $34.95

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